CEO | Customer experience, People & Organisation

• Introducing Gunter, a passionate and pragmatic business designer with over 20 years of experience in strategy, digital transformation, marketing, and people management. Gunter’s career has spanned international B2C and B2B environments, where he has made a significant impact by driving organisational change and delivering tangible results.
• In addition to his expertise in business strategy and transformation, Gunter excels in people management & Design Thinking. Recognising that the success of an organisation lies in its people, Gunter has fostered collaborative and high-performing teams. Through mentorship, training, and a supportive work environment, Gunter empowers individuals to reach their full potential and contributes to their personal and professional growth.
• His commitment to customer focus, ambition, constant innovation, and effective people management make Gunter a driving force in creating lasting value. With a wealth of experience and a holistic approach to business design, Gunter continues to shape industries and inspire teams.

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Business Transformation Manager

• Lianne is a driven and experienced professional whose passion lies in shaping strategic directions, creating innovative business solutions, and ensuring their successful implementation. With a strong focus on results, she possesses exceptional organisational skills and a wealth of experience in navigating dynamic international environments. Throughout her career, Lianne has excelled in driving new business development initiatives and effectively bringing novel ideas to life.
• Her accomplishments have been built upon her extensive networking abilities, as well as her expertise in project and program management, and stakeholder engagement. Furthermore, Lianne’s purpose is rooted in sustainability, emphasising her commitment to creating solutions that contribute to a more environmentally conscious and responsible future.

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Founding Partner, Director of Research and Thought Leadership

• Dr. Geert Letens is a distinguished organisational energy coach and change architect whose expertise lies in organisation development, change management, and performance measurement. With a strong focus on research and its practical application, Geert has made significant contributions to increase change success.
• Geert’s ongoing work involves conducting longitudinal research in organisations that are implementing the Six Batteries of Change model. Additionally, as a mentor to PhD students, Geert oversees projects related to the design and implementation of performance measurement systems and and the implementation of various types of change programs in different sectors and industries.​
• With his deep understanding of organisational dynamics, Geert assists organisations in restoring balance between the formal/rational and social/emotional dimensions of change and helps them boost their change success rates while achieving transformative outcomes. Geert’s expertise has garnered international recognition, making him a sought-after author and speaker on topics of Organisation Development, Change, and Lean Product Development.
• He has provided training and consulting services to numerous Fortune Global 500 companies worldwide for nearly two decades. His extensive experience and research-backed methodologies continue to guide organisations towards success in navigating change and achieving optimal performance.

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Managing Partner

• With a diverse background in digital marketing and communications, Tom brings a wealth of expertise and experience to our operations department, enriching our approach to customer intimacy. As we continue to strive for excellence in all areas of our organisation, including our commitment to understanding the needs of our customers and applying that knowledge into our procedures, Tom’s unique skill set and strategic mindset make him an invaluable asset.
• Moreover, Tom’s adept project management skills have been instrumental in effectively implementing transformative business initiatives. With his expertise in handling intricate projects, aligning stakeholders, and fostering cross-functional collaboration, he has ensured the smooth execution of strategic transformations.​
• As a member of our LQ team, Tom’s role is pivotal in ensuring our organisation’s operations are executed with utmost precision, quality, and project management expertise. By leveraging his skills in digital marketing, communications, and project management, he plays a crucial part in our continuous quest for operational excellence. Tom’s strategic thinking, combined with his passion for delivering results, make a significant impact on our team and organisation as a whole.​

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Managing Partner

• Chantal Poiesz is an accomplished professional who has made significant contributions in the areas of business transformation, strategy, change management, and coaching. Her expertise in change management enables her to navigate the complexities associated with organisational transitions, ensuring smooth implementation and maximum stakeholder engagement. By combining strategic vision with effective change management techniques, Chantal has consistently achieved successful outcomes in challenging environments.
• Chantal’s commitment to fostering team development and coaching is evident in her approach to transformational leadership. Recognising that people are the driving force behind any organisational change, she prioritises the cultivation of a positive and inclusive work culture that encourages collaboration, innovation, and continuous learning. This aspect is of great value, even within our own organisation.
• Through her coaching abilities, Chantal empowers individuals and teams to reach their full potential, fostering a growth mindset and facilitating their professional and personal development.

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Managing Partner

• Sander is a strategic thinker and doer with a passion for transformation, leadership development, and business innovation. With extensive experience in complex organizational change, strategy execution, and cultural transformation, Sander has worked across a wide range of industries, guiding companies through fundamental shifts to achieve both short-term impact and long-term success.
• A natural connector of ideas, people, and strategy, Sander thrives in dynamic environments where vision, leadership, and execution must align. He partners with boards, executives, and senior management to navigate uncertainty, drive meaningful change, and create high-performing teams. His expertise spans vision and strategy development, leadership and team growth, and business model innovation.
• With a hands-on, investigative, and people-focused approach, Sander empowers organizations to adapt and evolve. His relentless curiosity and ability to decode complex challenges make him a trusted advisor and facilitator, ensuring transformation is not just a plan, but a lived reality. Whether working with global corporations, government agencies, or innovative startups, he remains committed to driving sustainable progress and lasting impact.

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Business Transformation Manager

• Tamara, an entrepreneur and consultant, is driven by her unique ability to bridge the hard and soft sides of business. With a career that took off in 2000, she has continuously delivered transformative projects that refuel organisations, teams, and individuals.
• As your partner in transformation and a holistic thinker she will go the extra mile to connect the dots from strategic level to the gemba and vice versa. You walk the road and she will be by your side to advise, challenge and support you on your path towards more organisational change readiness and a higher success for your change initiatives.
• Her approach: connecting (with) the people, pragmatic, challenging, solution driven, inspired by data and best practices; agile and outside the box but always keeping your ultimate organisational goals in mind.

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Business Transformation Manager

• Miranda, an experienced communications director with a strong background in marketing and communication strategy, digital marketing, innovation strategy, and corporate strategy, is driven by a deep fascination for helping companies and organisations thrive in volatile environments. Versatility and resourcefulness are her biggest motivators, both professionally and outside of the office. She is solutions-driven and resolute, always willing to go the extra mile to find answers.
• Additionally, Miranda is a team builder with a democratic approach, firmly believing in the value of connecting people and involving them in the process. With her expertise, she provides advice, guidance, and support in developing business strategies, acting as an external sounding board and challenger to align change initiatives with organisational goals.

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Business Transformation Manager

• Meet Els, an experienced speaker, consultant, author and passionate advocate for customer centricity. With her unique and spicy approach, she inspires, trains, and coaches individuals and businesses on the journey towards customer-oriented thinking and acting.
• Els is driven by her unwavering dedication to fostering collaboration and building a strong customer experience (CX) expert community in Belgium, while also striving to elevate CX as a globally respected profession.
• She supports organisations not only as a consultant,  but also as a board member, where she builds on her extensive knowledge and skills in Corporate strategy, Marketing, Business transformation, and People Management.  Outside-in thinking and inside-out acting is her motto in everything she does.

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Business Transformation Manager

• With a strong foundation in the renowned ‘Great Place to Work®’ model, Kristien excels in advising and steering companies towards fostering a truly satisfying work environment. Her extensive experience includes tailoring customised programs, conducting focus groups and workshops, and delivering insightful presentations to HR and management teams. Having collaborated with prestigious institutions such as the National Bank of Belgium, Dela, Unique Interim, Spadel, and Vlerick Business School, Kristien possesses a deep understanding of diverse organisational contexts. Moreover, she plays a vital role in shaping and overseeing communication and marketing strategies.
• Her proficiency in HR management, project coordination, and business transformation further enhances her ability to achieve successful results. Kristien’s remarkable talents encompass coaching and empowering individuals, ensuring their success in achieving their goals.

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Leadership and Executive Coaching

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Business Transformation Manager

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Business Transformation Manager

Alieke Voorzee is a seasoned professional with a robust background in organizational development and transformation. She boasts a proven track record of successfully steering transformative projects, showcasing her expertise in organizational design, change management, and HR strategy across diverse sectors and international landscapes. Alieke takes pleasure in crafting collaborative transformations at both global and local levels, ranging from small-scale endeavours like team development to large-scale initiatives such as business transformation programs. She has been involved in various change management initiatives for international companies, serving in roles as both a external consultant and an internal consultant. Over the past six years, she has deepened her knowledge in the field of organizational design by translating a company’s strategic direction into the appropriate organizational structure and meticulously overseeing implementation with a keen eye for the human impact. Alieke finds fulfilment in making a positive difference for individuals and contributing meaningfully to the collective good.

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Business Transformation Manager

• Emre Karali is a Strategy and Transformation Expert who helps top executives navigate complex business landscapes and overcome make-or-break dilemmas. He believes that organizations thrive when they can seamlessly blend effective design with a facilitative culture and generative digital infrastructure.
• He has a great heart and eye for people, believing it is imperative for sustained business success that their potential is fully unlocked.
• With over 10 years of consulting and research experience, a PhD in Strategic Management, and a background in business economics, Emre fuels his vast experience with a combination of deep knowledge and holistic understanding. To this end, Emre utilizes methodological rigor and excellent communication skills.
• Emre has worked with multinational corporations as well as small & medium enterprises. His expertise transcends industries, and for his work, Emre has traveled to countries all over the world. He takes pride in his international character.

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Business Transformation Manager

• Kristel has an extensive background in transformation & change management, leadership & team development and continuous improvement. She has a clear vision & strategy how to organize a business transformation and knows how to motivate, engage and mobilize people and teams for change. She likes to be challenged and her continuous improvement appetite is endless. With energy and passion Kristel is driven to implement opportunities to get better and help the organization in becoming a learning organization.
• Kristel grew up in an entrepreneurial family and has worked for various companies, both midsized companies and large multinationals. As a manager, Kristel has led several organizational transformations and developed teams into high performing teams. As a coach and advisor, she has guided and excelled many groups and individuals. She is a certified Lean Master Black belt and coach.
• She is an enthusiastic, people oriented and a result driven leader with a keen eye for both the structure and the culture of an organization. She is frequently asked as an experienced sparring partner and confidant for the board and management. Kristel is a real team player and has a natural way of interacting with all layers in the organization which makes it a pleasure to work with her.

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Managing Partner

• Tim is a passionate professional with over 15 years of consulting experience (gained in a large global firm and boutique consultancy) helping organisations transform and accelerate. His strength lies in finding and creating the precise levers that ensure a strategy or aspiration becomes a reality.
• Tim has built and grown several consulting teams, always with a focus on client relevance and delivering real impact for customers. Getting individuals, teams and entire organizations up and running is what he enjoys most about his work.
• “If you were to talk about a sweet spot in transition/transformation issues, for me it’s in organisations that have an idea of where they want to go, but can’t get there. I think this has to do with a lack of strategy alignment, but also with the right positioning of the organisation, teams and individuals within it. Therefore I often work in the areas of strategy execution, structure and governance, and cultural development. In the context of leaders and their MTs, there is a lot of noise and distraction, I try to get teams and individuals to make the very decisions that add real value for the future; guided by where our world is heading for:  sustainability!”

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Business Transformation Manager

• Growth, Strategy, Marketing & Transformation executive with over 25 years’ experience designing, leading and
  implementing a broad range of corporate growth and transformation initiatives in a wide range of industries.
• Entrepreneur with proven experience in initiating and developing start ups and scale ups.
• Civil engineer background with a passion for psychology, able to understand drivers of people and company
  cultures and a strong drive for positive change and results.
• Broad industry experience and network after having worked in Consumer Electronics, FMCG, medical devices,
  Telecom, Chemical, Automotive and Semiconductor industries. Next to that, profound consultancy experience

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